BetMGM Sister Sites
Last Updated on March 2, 2026 by adrian
BetMGM launched in the UK in August 2023 – the first international market for one of America’s biggest sports betting and casino brands. Operated by LeoVegas Gaming PLC under UKGC licence 39198, it sits alongside LeoVegas, BetUK, Pink Casino, Slot Boss and 21.co.uk in the MGM Resorts International portfolio. Since its UK debut, BetMGM has expanded to the Netherlands (April 2024) and Sweden (October 2024), making it the group’s most actively growing international brand.
| 🎰 BetMGM Sister Sites | ||
|---|---|---|
| Site | Type | Best For |
| LeoVegas | Casino + Sports | Group’s flagship; 2,000+ games; available in 10+ countries |
| BetUK | Sports + Casino | UK-focused sportsbook; Kambi technology; Acca Club loyalty |
| Pink Casino | Slots + Bingo | Bingo rooms, slots and Channel 5-advertised female-first brand |
| Slot Boss | Slots | Megaways, Jackpot King and Slingo dedicated catalogue |
| 21.co.uk | Casino | Table game and blackjack specialists; Channel 5 live TV show |
All operated by LeoVegas Gaming PLC – UKGC licence 39198, MGA licence MGA/B2C/210/2011. All UK brands enrolled with GamStop.
| 📋 BetMGM Quick Facts | |
|---|---|
| Operator | LeoVegas Gaming PLC (technology and operations) |
| Brand Owner | MGM Resorts International (NYSE: MGM) |
| UK Launch | August 2023 (first international market outside North America) |
| UKGC Licence | 39198 |
| Netherlands Licence | KSA (Kansspelautoriteit) – launched April 2024 |
| Sweden Licence | Spelinspektionen (Swedish Gambling Authority) – launched October 2024 |
| GamStop | Yes ✅ (UK) |
| Sportsbook Technology | Kambi (same provider as BetUK and LeoVegas Sport) |
| Casino Technology | LeoVegas Rhino platform + Playtech partnership (live casino) |
| MGM Exclusives | Yes – casino games created specifically for the BetMGM brand |
| Premier League Partners | Tottenham Hotspur, Newcastle United, Wolverhampton Wanderers (UK launch partners) |
| Bellagio Live Casino | Available in Sweden – tables streamed live from Bellagio Las Vegas |
| Free-to-Play | Golden Goals – free predictor; win up to £250,000 by predicting 6 scores |
| Payments | Visa/Mastercard debit, PayPal, Apple Pay, bank transfer |
🏅 BetMGM’s US Background – What Makes It Different
BetMGM LLC is a 50/50 joint venture between MGM Resorts International and Entain plc (yes, the same Entain that owns Ladbrokes). In the United States and Canada, BetMGM operates on Entain’s technology. When MGM acquired LeoVegas in 2022, it gained the ability to expand BetMGM internationally using LeoVegas’s European platform and operational infrastructure instead. This means the international BetMGM (UK, Netherlands, Sweden) is a completely different operation from the US/Canada BetMGM – same brand, different technology stack and different ownership structure for the operational entity.
- 🇺🇸 In the US and Canada – BetMGM LLC (Entain technology); operates in 25+ US states; market leader in several including New Jersey and Michigan
- 🇬🇧 In the UK, Netherlands and Sweden – operated by LeoVegas Gaming PLC using the Rhino platform and Kambi sportsbook
- 💰 US revenue context – BetMGM LLC reported net revenue of $1.96 billion for FY2023, a 36% year-on-year increase; the brand brings significant recognition and trust for sports bettors who have used it in the US and then move to the UK or Europe
- 🎰 MGM Exclusives – casino games developed specifically for the BetMGM brand; not available at any other LeoVegas group site including LeoVegas itself
🌍 BetMGM’s International Expansion – UK, Netherlands, Sweden
| 🌍 BetMGM – International Market Timeline | |||
|---|---|---|---|
| Market | Launch Date | Regulator | Key Features |
| 🇬🇧 United Kingdom | August 2023 | UKGC (licence 39198) | Full casino + sportsbook; Premier League partnerships (Spurs, Newcastle, Wolves); Golden Goals free-to-play predictor |
| 🇳🇱 Netherlands | April 2024 | KSA (Kansspelautoriteit) | Large-scale jackpots; loyalty rewards; exclusive slots; sportsbook via Kambi; advertising heavily restricted under Dutch law |
| 🇸🇪 Sweden | October 2024 | Spelinspektionen | Fourth brand in Swedish market (alongside LeoVegas, GoGoCasino, Expekt); Bellagio live casino tables; MGM Jackpot (Sweden’s largest jackpot at launch) |
| 🇺🇸 United States | Pre-2023 | State-by-state (NJDGE, MGCB etc.) | Operated by BetMGM LLC (Entain technology); 25+ states; distinct from international BetMGM |
| 🇨🇦 Canada | Pre-2023 | iGO Ontario + provincial bodies | Operated by BetMGM LLC (Entain technology); distinct from international BetMGM |
⚽ BetMGM UK’s Premier League Presence
BetMGM arrived in the UK with a sponsorship strategy that immediately differentiated it from the other LeoVegas group brands. Within its first year of UK operation, it secured partnerships with multiple Premier League clubs:
- ⚪ Tottenham Hotspur – official partner of Spurs; the club’s global fanbase gives BetMGM significant international brand visibility beyond UK domestic audiences
- ⚫ Newcastle United – official partner; high-profile club with growing global following following the Saudi-led takeover
- 🟠 Wolverhampton Wanderers – official partner; strong following in West Midlands and Portuguese-speaking markets given the club’s Portuguese connections
- 🔵 Manchester City – additional Premier League partnership announced in first year of UK operation
- 🔵🔵 Brighton and Aston Villa – further Premier League club partnerships bringing BetMGM’s Premier League deal count to six clubs within the first year
In contrast, BetUK (the other sportsbook-focused brand in the same group) sponsors Swansea City FC at Championship level and individual athletes in darts and MMA – a significantly lower profile and budget. The Premier League deals are a signal of MGM Resorts’ commitment to fast brand-building in the UK market.
🎰 What “MGM Exclusives” Actually Means
One of the clearer product differentiators BetMGM has over its LeoVegas group sister sites is access to MGM Exclusive casino games – titles created specifically for the BetMGM brand and not available elsewhere. These are not simply reskins of existing games; they are games built to incorporate the MGM/Las Vegas brand identity and in some cases mechanics specific to the BetMGM platform. No other brand in the LeoVegas Gaming PLC UK group (not LeoVegas, BetUK, Pink Casino, Slot Boss or 21.co.uk) has access to these exclusives. BetMGM also carries the broader catalogue of Play’n GO, Pragmatic Play, Evolution Gaming and NetEnt titles available across the group – the exclusives are additive rather than replacing the standard library.
🎡 The Bellagio Live Casino – Sweden Only (For Now)
BetMGM’s October 2024 Swedish launch included something genuinely novel: live casino tables streamed directly from the Bellagio hotel in Las Vegas – one of the most recognisable casino venues in the world. This was developed through MGM’s partnership with Playtech for live dealer technology. The Bellagio live tables are available to Swedish players on BetMGM Sweden. As of early 2025, this feature is not available in the UK version of BetMGM – LeoVegas Group CEO Gustaf Hagman stated at the Swedish launch that the group has “much more in store” for future markets, suggesting the Bellagio live offering may expand to the UK and Netherlands in due course.
🆕 Golden Goals – BetMGM’s Free-to-Play Predictor
BetMGM launched Golden Goals alongside its UK debut – a free-to-play football score predictor where players can win up to £250,000 by correctly predicting six scores on selected matches each game week. This is a customer acquisition and engagement tool that runs separately from the betting and casino products and requires no deposit to participate. It’s the only free-to-play jackpot predictor in the LeoVegas group – no sister site offers an equivalent. For players in markets where BetMGM is available, Golden Goals represents a genuine no-cost entertainment option linked to Premier League and major football fixtures.
🛑 GamStop and Self-Exclusion
BetMGM UK operates under UKGC licence 39198, the same licence held by LeoVegas, BetUK, Pink Casino, Slot Boss and 21.co.uk. A GamStop self-exclusion registered against any one of these brands – or directly at gamstop.co.uk – closes all six simultaneously. There is no scenario where a player can be excluded from BetMGM but retain access to LeoVegas, or vice versa; the exclusion operates at licence level. In the Netherlands, BetMGM is enrolled with Cruks (the Dutch national self-exclusion register). In Sweden, BetMGM participates in Spelpaus, Sweden’s mandatory self-exclusion system administered by Spelinspektionen. Players in those markets can exclude via their respective national registers.
❓ Frequently Asked Questions
Is BetMGM UK the same as BetMGM in the US?
Same brand name, entirely different operational structure. BetMGM in the United States and Canada is operated by BetMGM LLC – the 50/50 joint venture between MGM Resorts and Entain, running on Entain’s technology platform. BetMGM in the UK, Netherlands and Sweden is operated by LeoVegas Gaming PLC using the LeoVegas Rhino platform and Kambi sportsbook – with no Entain involvement. Players with BetMGM accounts in the US cannot use those credentials in the UK; they are separate products with separate account systems, separate promotions and separate regulatory frameworks.
Is BetMGM available in Canada internationally (not through BetMGM LLC)?
The international BetMGM operated by LeoVegas Group has expanded to UK, Netherlands and Sweden as of early 2025. Canada is currently served by BetMGM LLC (the Entain joint venture) rather than the international LeoVegas-operated version. LeoVegas itself has a strong dedicated Canadian product, so Canadian players in the same family of brands should use leovegas.com/ca. Future expansion of the international BetMGM to additional markets has been signalled by LeoVegas Group CEO Gustaf Hagman but not confirmed with specific countries or dates.
Does BetMGM have better odds than its LeoVegas sister sites?
BetMGM and BetUK both use Kambi for their sportsbook technology, meaning the odds compilation engine is the same at both brands. Odds differences between them are marginal and tend to reflect promotional pricing (enhanced odds, best odds guaranteed on racing) rather than structural differences. BetMGM’s Premier League club partnerships create some exclusive offer mechanics around partner club matches, which may produce promotional odds not available at BetUK or LeoVegas Sport. For standard market pricing, there is no meaningful systematic difference between the two Kambi-powered brands in the group.
Is BetMGM available in Australia or New Zealand?
No. The international BetMGM operated by LeoVegas Group is currently available in the UK, Netherlands and Sweden only, having launched in those markets between August 2023 and October 2024. Australia’s Interactive Gambling Act 2001 prohibits online casino services. New Zealand’s gambling framework is similarly restrictive for internationally-operated online casinos. Neither market is part of LeoVegas Group’s current international expansion roadmap for BetMGM.
Why do Tottenham, Newcastle and Wolves have BetMGM as a partner?
Sports sponsorships in UK football are commercial agreements – clubs accept partners who meet their commercial criteria and comply with the Premier League’s gambling sponsorship guidelines. BetMGM holds UKGC licence 39198 and is registered with GamStop, satisfying the baseline requirements for Premier League-level gambling sponsorship. MGM Resorts International’s resources (it generated $16.2 billion consolidated net revenue in 2023) allow BetMGM to offer Premier League clubs competitive commercial terms that smaller or newer UK operators cannot match. The partnerships reflect a deliberate fast brand-building strategy in a market (UK sports betting) where brand recognition matters significantly for customer acquisition.