LeoVegas Sister Sites | All MGM-Owned Brands
Last Updated on March 1, 2026 by adrian
LeoVegas is the flagship brand of LeoVegas Gaming PLC, owned by MGM Resorts International since 2022. It operates under UKGC licence 39198 and MGA licence MGA/B2C/210/2011. As the group’s most internationally distributed brand, LeoVegas is available in the UK, Sweden, Norway, Denmark, Finland, Spain, Italy, Canada, Chile and Peru – more markets than any other brand in the portfolio.
| 🦁 LeoVegas Sister Sites | ||
|---|---|---|
| Site | Type | Best For |
| BetUK | Sports + Casino | UK sports bettors – Kambi-powered sportsbook, accas, in-play |
| Pink Casino | Slots + Bingo | Slot players and bingo fans; Channel 5-advertised brand |
| Slot Boss | Slots | Megaways and progressive jackpot slots specialists |
| 21.co.uk | Casino | Blackjack and table game players; live casino TV show |
| BetMGM | Sports + Casino | Sports bettors and casino players – Las Vegas MGM brand |
All operated by LeoVegas Gaming PLC – UKGC licence 39198, MGA licence MGA/B2C/210/2011. All UK brands enrolled with GamStop.
| 📋 LeoVegas Quick Facts | |
|---|---|
| Operator | LeoVegas Gaming PLC |
| Parent Company | MGM Resorts International (NYSE: MGM) – acquired 2022 for $607m |
| Founded | 2011 by Gustaf Hagman and Robin Ramm-Ericson (Stockholm, Sweden) |
| UKGC Licence | 39198 |
| MGA Licence | MGA/B2C/210/2011 |
| Additional Licences | Sweden, Denmark, Spain, Italy, Ireland (sports betting), Germany (Schleswig-Holstein) |
| GamStop | Yes ✅ |
| Platform | LeoVegas Rhino (proprietary) |
| Sportsbook | Kambi-powered |
| UK Markets | Casino, live casino, sports betting, virtual sports |
| International Markets | UK, Sweden, Norway, Denmark, Finland, Spain, Italy, Canada, Chile, Peru |
| Awards | “Online Casino of the Year” – Global Gaming Awards 5 consecutive years (2018-2022) |
| Mobile | Dedicated iOS and Android apps + mobile browser |
🦁 What Makes LeoVegas the Flagship Brand
LeoVegas isn’t just the oldest brand in the portfolio – it’s architecturally different from its sister sites. Built from day one around mobile gaming in 2011, the Rhino platform it runs on is proprietary technology developed by the group rather than a licensed white-label. That matters because it means game loading speeds, mobile navigation and live casino performance are engineered specifically for LeoVegas rather than adapted from a generic template. The other UK sister brands (BetUK, Pink Casino, Slot Boss, 21.co.uk) run on the same platform infrastructure, but LeoVegas as the flagship carries the widest game library and most complete product offering.
- 🎮 2,000+ games – the largest game library in the LeoVegas UK group; NetEnt, Evolution Gaming, Play’n GO, IGT, Microgaming, Yggdrasil, Playtech and more
- 📱 Mobile-first since launch – founded when smartphones were new; the Rhino platform was purpose-built for touchscreen, not adapted from desktop
- ⚽ Sportsbook via Kambi – the same Kambi technology powering BetMGM and BetUK; covers 35+ sports with pre-match, in-play, Bet Builder and live streaming
- 🇮🇹 Atalanta BC partnership – official Top Sponsor of Atalanta BC (renewed for 2024/25 Serie A season) and previously Official Online Infotainment Partner of AS Roma; gives the brand strong Italian market visibility
- 🏆 Five consecutive Global Gaming Awards – “Online Casino of the Year” every year from 2018 to 2022; “Mobile Casino Product of the Year” at EGR Operator Awards 2021
- 🔒 LeoSafePlay – proprietary responsible gambling programme beyond standard UKGC requirements; includes instant deposit limits deployable across all UK group brands simultaneously
🌍 Where Can You Play LeoVegas?
| 🌍 LeoVegas – International Market Availability | ||
|---|---|---|
| Market | Status | Notes |
| 🇬🇧 United Kingdom | ✅ Full product | UKGC licence 39198, GamStop registered, casino + sportsbook |
| 🇸🇪 Sweden | ✅ Full product | Swedish Gambling Authority licence; regulated market since 2019; BetMGM also available |
| 🇳🇴 Norway | ✅ Available | MGA licence covers Norwegian players |
| 🇩🇰 Denmark | ✅ Full product | Danish Gambling Authority licence; LeoVegas Sport proprietary sportsbook launched here |
| 🇫🇮 Finland | ✅ Available | MGA licence |
| 🇪🇸 Spain | ✅ Full product | DGOJ Spanish licence; established since 2019 |
| 🇮🇹 Italy | ✅ Full product | ADM Italian licence; acquired Winga s.r.l. in 2017 for €6m to enter this market |
| 🇨🇦 Canada | ✅ Full product | 3,000+ slots + sportsbook; Ontario regulated; one of few international brands with a dedicated CA product |
| 🇨🇱 Chile | ✅ Available | MGA licence for Latin American access |
| 🇵🇪 Peru | ✅ Available | MGA licence for Latin American access |
📜 The MGM Acquisition – What Changed in 2022
MGM Resorts International completed its $607 million acquisition of LeoVegas in September 2022, taking the Swedish gaming group from a Nasdaq-listed independent into the portfolio of a global hospitality and entertainment giant. The acquisition had several downstream effects:
- 💰 BetMGM international expansion – MGM could now use LeoVegas’s platform and technology to launch BetMGM outside North America; the UK followed in August 2023, Netherlands in April 2024, Sweden in October 2024
- 🎮 Push Gaming acquisition – in 2023 LeoVegas Group acquired game developer Push Gaming, adding an in-house slot studio to the portfolio alongside the existing brands
- 🏈 Tipico platform acquisition – in 2024 LeoVegas acquired Tipico’s US sportsbook technology, moving toward a fully proprietary international sportsbook rather than relying exclusively on Kambi
- 🎰 Live dealer from Bellagio – BetMGM Sweden launched with live casino tables streamed directly from the Bellagio in Las Vegas; this technology is underpinned by the MGM-Playtech partnership
- ⚠️ Regulatory history retained – MGM’s acquisition didn’t erase LeoVegas Gaming PLC’s prior UKGC fines: £600,000 in 2018 for self-exclusion and advertising failings, £1.32 million in 2022 for social responsibility and AML breaches. The group has implemented enhanced compliance frameworks since both actions
🛑 GamStop and Group-Wide Self-Exclusion
LeoVegas introduced a genuinely useful innovation in May 2021: instant, individually personalised deposit limits deployable simultaneously across all UK brands in the group. This means if you set a deposit limit at LeoVegas, it can be mirrored at BetUK, Pink Casino, Slot Boss, 21.co.uk and BetMGM in one action. A GamStop exclusion under UKGC licence 39198 closes all of the above brands at once – LeoVegas, BetUK, Pink Casino, Slot Boss, 21.co.uk and BetMGM are all on the same licence. The LeoSafePlay initiative provides tools beyond the UKGC minimum: reality checks, cool-off periods, spending trackers and direct links to GamCare and BeGambleAware. Players in international markets (Sweden, Spain, Italy, Denmark) have access to jurisdiction-specific responsible gambling tools mandated by local regulators.
❓ Frequently Asked Questions
Who owns LeoVegas now?
LeoVegas has been owned by MGM Resorts International since September 2022, when MGM completed a $607 million (approximately £477 million at the time) acquisition of LeoVegas AB on the Stockholm Stock Exchange. MGM paid 61 Swedish krona per share, a 44% premium to the market price. The acquisition gave MGM a European operating platform and technology base to expand BetMGM internationally. LeoVegas Gaming PLC remains the UK operating entity and UKGC licence holder (39198).
Is LeoVegas the same in every country?
No – the brand adapts significantly by market. The UK version operates under UKGC rules with GBP transactions, UK-specific responsible gambling requirements and GamStop integration. The Swedish version operates under the Swedish Gambling Authority with SEK, local payment methods and Sweden’s mandatory Spelpaus self-exclusion system. The Canadian version offers 3,000+ slots and a sportsbook tailored to Canadian sports including NHL and CFL. Spanish and Italian versions operate under their respective national licences with local payment methods and language. The game libraries overlap substantially, but promotions, payment options, deposit limits and regulatory protections are market-specific.
Did LeoVegas sponsor Premier League clubs?
LeoVegas itself has sponsored Championship clubs historically – Brentford (2017, shirt and title sponsor) and Norwich City (2017) were notable UK deals. In Italy, LeoVegas holds an active partnership as Top Sponsor of Atalanta BC (renewed for 2024/25) and previously partnered with AS Roma. It’s the sister brand BetMGM that has been more active with Premier League sponsorships since 2023, partnering with Tottenham Hotspur, Newcastle United, Wolverhampton Wanderers, Manchester City, Brighton and Aston Villa.
Has LeoVegas ever been fined by the UKGC?
Yes, twice. In 2018, LeoVegas Gaming PLC was fined £600,000 for advertising failings and failing to return funds to 11,205 self-excluded customers, and for sending marketing to 1,894 players who had excluded themselves. In 2022, a further £1.32 million penalty was issued for social responsibility and anti-money laundering shortcomings, including inadequate customer interaction policies and spend triggers set too high. Both fines are a matter of public UKGC record. The group has since implemented enhanced compliance measures, and no further regulatory action has been publicly recorded since 2022.
Can I play LeoVegas in Canada?
Yes – LeoVegas offers a dedicated Canadian product covering Ontario’s regulated iGaming market (launched April 2022) and other provinces via its MGA licence. The Canadian platform includes 3,000+ slots, a full sportsbook and live casino. LeoVegas is one of relatively few international casino brands that has built a genuinely localised Canadian product rather than simply allowing MGA-licensed access. Ontario players benefit from the strongest consumer protections under iGO (iGaming Ontario) regulation; players in other provinces operate under MGA terms.