Butlers Bingo Sister Sites
Last Updated on March 2, 2026 by adrian
Butlers Bingo is the founding brand of Broadway Gaming Group, named after its CEO David Butler who launched it in 2010. It operates under UKGC licence 39075 – a separate licence from the group’s Dragonfish brands (Wink Slots, Aloha Slots, 888 Ladies, Health Games) which sit under UKGC licence 58267.
| 🎱 Butlers Bingo Sister Sites | ||
|---|---|---|
| Site | Type | Best For |
| Lucky 247 | Casino | Slots, table games and jackpots – no bingo; UKGC 39075 |
| Casino of Dreams | Casino | Full online casino; Microgaming powered; UKGC 39075 |
| Wink Slots | Slots | Slots-only brand; 400+ games; Dragonfish platform – UKGC 58267 |
| Aloha Slots | Slots + Bingo | Tropical-themed; bingo and slots hybrid; UKGC 58267 |
| Health Games | Bingo + Slots | Bingo with NHS Charities Together donation on first deposit; UKGC 58267 |
| 888 Ladies | Bingo + Slots | Former 888 brand; now fully independent under Broadway; UKGC 58267 |
Broadway Gaming Limited: UKGC 39075. Broadway Gaming Ireland DF Limited: UKGC 58267. All brands enrolled with GamStop. Note: the two licences are separate – a GamStop exclusion under one licence does not automatically cover the other.
| 📋 Butlers Bingo Quick Facts | |
|---|---|
| Operator | Broadway Gaming Limited |
| UKGC Licence | 39075 |
| MGA Licence | Yes (Malta Gaming Authority) |
| Founded | 2010 – first brand launched by David Butler, CEO of Broadway Gaming |
| Headquarters | Hospitality House, 16-20 Cumberland Street South, Dublin, D02 Y097, Ireland |
| GamStop | Yes ✅ |
| Platform | Pragmatic Play bingo (original Broadway brands); Bede Gaming tech stack |
| Bingo Formats | 75-ball, 90-ball, networked jackpot rooms, exclusive rooms |
| Notable Achievement | Million-euro jackpot wins on record; flagship of UK’s largest independent bingo group |
| Slots Providers | Pragmatic Play, Microgaming, Blueprint, NetEnt, Eyecon |
| Responsible Gambling | GamProtect (proprietary, launched August 2024), GamStop, GamCare, BeGambleAware, deposit limits, time-outs |
| Payments | Visa/Mastercard debit, PayPal, Apple Pay, Paysafecard |
| Mobile | Mobile browser optimised; iOS and Android compatible |
🎱 The Brand Named After Its Founder
Butlers Bingo has a backstory no other brand in the group shares: it’s named directly after the man who built the company. David Butler launched Butlers Bingo in Dublin in 2010 as a 3-person operation, building what would become the UK’s largest independent online bingo group from a single site. The name wasn’t accidental – it anchored the brand to an identity of traditional, trusted service, evoking the image of a reliable butler rather than the flashy, anonymous branding common in online gambling. From that single launch, Broadway Gaming has expanded to operate over 30 active bingo and slots platforms across two UKGC licences.
- 🎉 2010 – Butlers Bingo launches; Broadway Gaming founded in Dublin as a 3-person team
- 📈 2011-2019 – Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond added through a mix of launches and acquisitions
- 💰 December 2021 – Broadway Gaming announces deal to acquire 888 Holdings’ entire B2C bingo business and Dragonfish B2B platform for approximately $50 million
- 🔄 July 2022 – 888 acquisition completes; Grand Battery Holdings (later renamed Broadway Gaming Ireland DF Limited) established to manage Dragonfish assets under a separate UKGC licence (58267)
- 🍁 2023 – Broadway Gaming launches Ontario’s first regulated online bingo platform via a local joint venture partner
- 🛡️ August 2024 – GamProtect player protection platform launched; proprietary responsible gambling technology covering all Broadway Gaming brands
⚠️ Two Licences – What This Means for Players
This is the most important thing to understand about Broadway Gaming Group that most articles get completely wrong. The group operates through two entirely separate UKGC licences covering different sets of brands:
| ⚠️ Broadway Gaming – Two Licences Explained | ||
|---|---|---|
| Entity | UKGC Licence | Brands Covered |
| Broadway Gaming Limited | 39075 | Butlers Bingo, Lucky 247, Casino of Dreams, Rosy Bingo, Dotty Bingo, Glossy Bingo, Bingo Diamond |
| Broadway Gaming Ireland DF Limited | 58267 | Wink Slots, Wink Bingo, Aloha Slots, 888 Ladies, Health Games, Costa Bingo, Sing Bingo + 200 more Dragonfish brands |
Why does this matter? GamStop self-exclusion operates at UKGC licence level. If you exclude under licence 39075 (Butlers Bingo, Lucky 247, Casino of Dreams), you are NOT automatically excluded from licence 58267 brands (Wink Slots, 888 Ladies, Health Games, Aloha Slots). And vice versa. Players who want to exclude from all Broadway Gaming Group brands need to register exclusions against both licences, or use GamStop which covers all UKGC-licensed brands regardless of which entity holds the licence.
🎰 What Butlers Bingo Actually Offers
- 🎱 Bingo as the anchor – 75-ball and 90-ball rooms with a mix of networked jackpot rooms (shared across Broadway Gaming Limited brands) and exclusive rooms available only at Butlers Bingo
- 💰 Million-euro jackpot history – Butlers Bingo has the largest jackpot wins on record within the Broadway Gaming group; the networked jackpot architecture means prizes accumulate across multiple brands simultaneously
- 🎮 Slots alongside bingo – Pragmatic Play, Microgaming, Blueprint and Eyecon slots including Fluffy Favourites, Starburst and Shamans Dream sit alongside the bingo lobby
- 📱 Mobile browser play – the platform runs on Bede Gaming technology which is optimised for mobile browsers; there is no dedicated Butlers Bingo app
- 🤝 Chat rooms – bingo rooms include chat functionality with chat hosts; a social dimension that distinguishes bingo-specific play from slot-only sites
- 🛡️ GamProtect – Broadway Gaming’s proprietary responsible gambling platform launched August 2024; provides real-time affordability checks and custom deposit limits across all group brands
🌍 International Availability
Broadway Gaming Group secured a Gaming Related Supplier licence in Ontario, Canada, and launched Ontario’s first regulated online bingo platform in 2023 via a local joint venture partner. This makes Broadway Gaming one of a small number of UK bingo operators with a genuine regulated Canadian presence. The group operates from Dublin with offices in London, Sofia and Manila, giving it a global operational footprint despite its UK bingo focus. Players in Ireland can access Butlers Bingo under the MGA licence that covers markets where a local licence isn’t mandated.
🛑 GamStop and Responsible Gambling
Butlers Bingo is enrolled with GamStop under UKGC licence 39075. GamProtect – Broadway Gaming’s own platform – adds a layer of protection beyond the UKGC minimum, including real-time affordability monitoring and faster limit-setting than standard industry tools. The site carries “Keep it Fun” responsible gambling messaging throughout. If you self-exclude at Butlers Bingo via GamStop, your exclusion covers all UKGC-licensed operators including all Broadway Gaming brands across both licences (39075 and 58267). GamStop is the safest route to group-wide exclusion rather than trying to exclude at individual brand or licence level.
❓ Frequently Asked Questions
Who founded Butlers Bingo?
Butlers Bingo was founded by David Butler, CEO of Broadway Gaming Group, in 2010. The name is a direct reference to Butler himself – a deliberate choice to anchor the brand in a traditional, trustworthy identity from the outset. Butler started Broadway Gaming as a 3-person team in Dublin and grew it through organic launches and acquisitions into the UK’s largest independent online bingo operator, now running over 30 active brands across two UKGC licences.
Is Butlers Bingo on the same platform as Wink Slots and 888 Ladies?
No – this is the key distinction most articles miss. Butlers Bingo runs on the original Broadway Gaming Limited platform (UKGC 39075) using Pragmatic Play bingo software and the Bede Gaming technology stack. Wink Slots, 888 Ladies, Aloha Slots and Health Games run on the Dragonfish platform under Broadway Gaming Ireland DF Limited (UKGC 58267) – a separate entity that Broadway acquired from 888 Holdings in 2022. The bingo software, room structure, jackpot networks and account systems are different between the two licence groups.
Has Butlers Bingo ever paid out a million-pound jackpot?
Yes – Butlers Bingo is noted within the Broadway Gaming group for million-euro jackpot wins, the largest on record in the group’s history. The networked jackpot architecture contributes to a shared prize pool across Broadway Gaming Limited brands (Butlers, Rosy, Dotty, Glossy, Bingo Diamond), meaning the jackpots accumulate faster than they would at a standalone site. Specific win amounts and dates can be checked in Butlers Bingo’s promotions history or by contacting their customer support team.
Can I play Butlers Bingo from Canada?
Broadway Gaming launched Ontario’s first regulated online bingo platform in 2023 via a local joint venture partner, making it one of the few UK bingo operators with a genuine regulated Ontario presence. Whether Butlers Bingo itself is the brand used for the Canadian product or a separate branded entity is used depends on the current joint venture structure – check butlersbingo.com or the Broadway Gaming Ontario platform directly for current availability.
What is GamProtect?
GamProtect is Broadway Gaming’s proprietary responsible gambling platform launched in August 2024. It provides real-time affordability monitoring, customisable deposit limits and enhanced intervention tools across all Broadway Gaming Group brands. It goes beyond the UKGC minimum requirements and is available to players on both the Broadway Gaming Limited (39075) and Broadway Gaming Ireland DF Limited (58267) brand families. It is Broadway Gaming’s response to growing regulatory pressure on operators to implement proactive rather than reactive player protection.