10Bet Sister Sites

Last Updated on March 2, 2026 by adrian

10Bet has no sister sites. It is the only UK-licensed brand operated by Blue Star Planet Limited under UKGC licence 43173 – a deliberate single-brand strategy that sets it apart from almost every other operator in the UK market. Founded in 2003, 10Bet is one of the longest-running independent sports betting and casino operators still active in the UK.

🔍 Why 10Bet Has No Sister Sites

In an industry where most operators run anywhere from five to sixty brands on shared infrastructure, Blue Star Planet Limited has spent over two decades operating exactly one UK-licensed gambling site. That is not an oversight – it is a deliberate commercial strategy.

• 📌 Single-brand focus – all resources, product development, and compliance effort go into 10Bet rather than being spread across a network of brands
• 🔒 Account isolation – your data, payment history, and betting activity stay within one company. No cross-brand data sharing within a wider group
• 🧾 Simple self-exclusion picture – blocking 10Bet via GamStop covers the entirety of Blue Star Planet’s UK-licensed output, since there are no other brands to consider
• 🌍 International footprint without UK network expansion – 10Bet operates in multiple global markets but has not used that scale to spawn UK sister brands
• ⚖️ One licence, one brand – UKGC 43173 is held exclusively for 10Bet. No shared licence arrangement with any other UK operator

⚽ 10Bet’s Sportsbook – What Players Get

The sportsbook is the core of 10Bet’s offering and has been since launch. Built on Playtech infrastructure, it covers a wide range of sports with genuine depth in major markets.

• 🏟️ 50+ sports covered – from Premier League football and international cricket to niche markets including water polo and esports
• 🔴 In-play betting – live markets update throughout events with competitive odds across major sports
• 💸 Early Payout feature – a football-specific offer that settles winning bets early if your team goes two goals ahead
• 📱 Playtech platform – one of the most established sportsbook technology providers in the industry, with a proven track record across multiple major operators
• 🌏 International market access – 10Bet’s global presence means it offers odds on markets that purely domestic UK bookmakers sometimes overlook
• 📊 Asian handicap markets – a reflection of the brand’s Israeli-Asian roots and its long history serving Asian betting markets internationally

🎰 Casino at 10Bet

The casino section sits alongside the sportsbook rather than competing with it. Game content comes from multiple established providers, giving players access to a broad library without the casino feeling like an afterthought.

• 🎮 Slots from NetEnt, Microgaming, Play’n GO and Pragmatic Play – the core providers covering the titles most UK players are already familiar with
• 🃏 Live casino powered by Evolution Gaming – the market-leading live dealer provider, with tables covering blackjack, roulette, baccarat, and game show formats
• 🎯 Table games including standard and multi-hand blackjack variants, European and American roulette, video poker
• 🏆 Progressive jackpots – networked jackpot titles from Microgaming including Mega Moolah sit within the casino lobby
• 📱 Full mobile compatibility – casino and sportsbook both accessible via browser on iOS and Android, alongside a rated mobile app

🏟️ 10Bet and Blackburn Rovers – A Sponsorship Story

10Bet is one of relatively few UK-licensed operators to have held a major football shirt sponsorship – a chapter of the brand’s history that is worth noting for context.

• 📅 July 2018 – 10Bet announced a seven-figure, three-year partnership as Blackburn Rovers’ principal shirt sponsor, with the 10Bet logo on home and away kits
• 💔 August 2020 – 10Bet activated a break clause two years into the deal, ending the sponsorship a year early ahead of the 2020-21 Championship season
• 🌐 Global brand ambitions – the Blackburn deal reflected 10Bet’s strategy of using English football to build brand recognition with a UK audience, despite Israeli ownership and Malta-based operations
• 📣 Continued sports marketing – 10Bet has maintained a visible presence in sports sponsorship across multiple markets since the Blackburn deal ended

🔐 Licensing, Safety and Regulation

10Bet operates under a multi-jurisdictional regulatory framework covering the UK, Malta, Sweden, and Ireland. For UK players, the UKGC licence is the key credential – the one that mandates GamStop participation, player fund protection, and mandatory responsible gambling tools.

• 📜 UKGC licence 43173 – held by Blue Star Planet Limited, Dragonara Business Centre, St. Julians, STJ3141, Malta
• 🇲🇹 Malta Gaming Authority (MGA) licensed – MGA oversight adds an additional layer of European regulatory compliance
• 🇸🇪 Swedish Gambling Authority (Spelinspektionen) licensed – covering 10Bet’s active Swedish market operations
• 🇮🇪 Irish Remote Bookmaker’s Licence – 10Bet holds a licence to accept bets from Irish customers
• 🛡️ GamStop registered – participation in the national UK self-exclusion scheme is mandatory for all UKGC-licensed operators
• 🔐 SSL encryption on all account, payment, and personal data
• 💰 Player fund protection in place per UKGC requirements

⚠️ The 2023 UKGC Fine – What Happened

In February 2023, the UK Gambling Commission published details of a £620,000 settlement with Blue Star Planet Limited covering compliance failures identified during an investigation into 10Bet’s UK operations.

• 📅 Period under investigation – November 2019 to June 2021
• 🔎 Anti-money laundering failures – Blue Star Planet was found to have inadequate AML procedures during the investigation period, failing to meet UKGC licence conditions
• 🛡️ Customer protection failings – the investigation also identified failures in social responsibility and customer interaction practices during the same period
• 💷 £620,000 settlement – paid as part of a formal regulatory settlement with the Gambling Commission
• 🔄 Remediation measures – Blue Star Planet implemented improvements to its compliance framework following the settlement
• ✅ Licence retained – 10Bet continues to operate under UKGC licence 43173. Players should verify current licence status via the Gambling Commission’s public register before depositing

❓ Frequently Asked Questions

Does 10Bet have sister sites?

No. 10Bet is the only UK-licensed gambling brand operated by Blue Star Planet Limited. The company holds UKGC licence 43173 exclusively for 10Bet and has no affiliated sister brands in the UK market. This single-brand approach is rare among online gambling operators, most of whom operate networks of multiple brands on shared infrastructure.

Who owns 10Bet?

10Bet is operated by Blue Star Planet Limited, a Malta-based company that is ultimately owned by Water Tree Limited. The brand has Israeli roots and has been operating continuously since 2003. Blue Star Planet holds UKGC licence 43173 for its UK-facing operations and is additionally licensed by the Malta Gaming Authority, the Swedish Gambling Authority, and as a remote bookmaker in Ireland.

Is 10Bet on GamStop?

Yes. 10Bet is registered with GamStop – participation in the national self-exclusion scheme is mandatory for all UKGC-licensed operators. Because Blue Star Planet Limited operates only 10Bet in the UK, a GamStop exclusion covers the entirety of the operator’s UK-licensed output. Players can register with GamStop at gamstop.co.uk.

Was 10Bet fined by the UKGC?

Yes. In February 2023, Blue Star Planet Limited reached a £620,000 regulatory settlement with the UK Gambling Commission following an investigation into AML and customer protection failings identified between November 2019 and June 2021. The operator implemented remediation measures following the settlement and continues to hold a valid UKGC licence. Current licence status can be verified via the Gambling Commission’s public register using account number 43173.

Is 10Bet a UK site?

10Bet operates in the UK under a full Gambling Commission licence (43173) but is not a UK-owned or UK-based company. Blue Star Planet Limited is headquartered in Malta and the brand has Israeli ownership through Water Tree Limited. The UK operation runs through the Malta-registered entity under the terms of the UKGC licence, which covers all UK-facing casino and sportsbook activity.

What sports can I bet on at 10Bet?

10Bet’s Playtech-powered sportsbook covers 50+ sports. Key markets include Premier League and Championship football, horse racing, tennis, cricket, basketball, American football, esports, and niche sports including water polo and snooker. The platform offers both pre-match and in-play betting, with an Early Payout feature for football that settles bets early when a backed team leads by two goals.